PURE COLOR LIP GLOSS, LIP RESHAPING. Sculpt. Model. Shine. Evenly apply the hydrating lacquer to instantly saturate lips with rich, long-lasting, brilliant color. It gives the lips a feeling of luxurious comfort, never sticky. The multi-dimensional optical technology helps to optically amplify the volume of the lips which appear fuller, more sensual, more attractive. The exclusive applicator hugs the curves of the lips, shaping and coloring them with precise definition.